Jayden’s initial idea for a digital artefact started out as being short videos, that was approachable eSports content for an audience not entirely engaged with eSports as a whole. Through iteration he went through a few other ideas and he ended up with a change in his focus from a general look on eSports to competitive Overwatch in eSports.
I think Jayden switching his final artefact to having a more focused narrative on competitive Overwatch is a great idea for many reasons. Overwatch is a team-based multiplayer first person shooter that has only been around for five months, released in May 2016, so it is still new and can be seen as something different. The developers, Blizzard, are always adding new things to keep people invested in the game which separates itself from all the other first person shooters out there. On top of every one of their characters and maps being completely unique, they add seasonal skins and different game modes, Lucioball (Summer Olympics) and Junkenstein’s Revenge (Halloween) being two examples of seasonal game modes to get people to play their game. For Jayden, as well, I know that he is very invested in Overwatch so I think this would enable him to produce the best kind of content possible for his digital artefact.
The video Jayden showed during his beta presentation, Overwatch: The Best Heroes to Learn for Competitive Play, was a perfect introduction for people who are just getting into Overwatch. While the video was more directed for competitive play and eSports it can still be used by casual players who are just looking for the best heroes to play depending on their gameplay style. So, for me, it is clear that he has tried to hit a wide audience even though Overwatch and eSports itself is quite a niche market although it is growing over time.
The way he produced the video, overall was very good. I think using YouTube as a medium was a great choice because it clearly displays what he is trying to get across to his audience. The clips he used and how he pieced each together was very good. Showing each character, initially, in their highlight intro immediately grabs the viewer and tells them what, at least a part, of that character is about; Zarya flexing, Zenyatta jumping and spinning getting ready to fire his orbs, or Reinhardt charging at the screen. He was very clear in his pros and cons for each character and why you should learn to play them. I would like to know if it was completely scripted, off the top of his head, or read from dot points. It would also be interesting to track this over the course of his videos. If he didn’t start from improvising in his first video, to see if he eventually got to that point by video four, or five, maybe even earlier would inform me that he has successfully progressed in his video making process. Of course, being the first video it isn’t going to be perfect. There are some lines of dialogue that could be tightened up which can easily be fixed through editing but other than that I was very impressed.
During the beta presentation it was clearly outlined why he had chosen his topic and while, yes, he may have lost half the room just because they may not be interested in his specific focus area it was still very engaging.
The other video that Jayden has uploaded is of him doing an unboxing of 11 loot boxes and his quest to get as many Halloween skins as possible. It was a shorter video than his previous one and was still entertaining to watch as he was let down by some of the loot boxes leading up to the end.
I’ve spoken to Jayden about a couple of the videos he will be doing to make up his digital artefact. One of them will be reviewing the competitive mode in Overwatch; going through the different skill levels and stats that are used to create a well balanced competitive mode. He could possibly even talk about Season Two that is already underway and the changes that were made to improve the game mode.
Another one of his videos that he will be doing is one surrounding top eSports teams. He knows that because eSports isn’t as big as it should be, that many people have no idea what is about. It is because of this that Jayden would like to bring to light what is going on in the industry and if you are interested then these would be the teams you should be looking out for.
All in all, Jayden has clearly shown his concepts and methodologies that is going to lead him to his final digital artefact.